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Thought Leadership

One of the most effective ways to differentiate a brand is to educate the customer during their buying cycle and throughout the relationship to keep them engaged and loyal. This can be done throughout every platform that is part of the mix. 

Create a Drumbeat

Aligning a messaging platform to the business strategy creates a drumbeat to build the brand. A drumbeat effectively leads customers to solutions through discussion of both common problems that the audience knows they need to solve, and by helping them identify and get in front of potential issues they may not be aware of or have not prioritized.

 

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Scroll and click to link to full Infographic pdfs. 

These examples are just a few highlights of how to strategically extend a messaging platform.  Here, the  strategic alignment focuses on  educating dental clinicians

about three things:

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  • Health, focused on ergonomic practice (Did you know that 92% of dental clinicians reported Musculoskeletal Disorder symptoms?)

  • Clinician and Patient Safety, covering many facets of practice from workflow to instrument sterilization to waterline treatment and radiation protection. 

  • High Performance to ensure practices follow best practices like CDC guidelines and maintain their equipment properly to reduce downtime.

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Scroll and click to link to full literature pdfs. 

An effective content strategy and messaging platform should extend throughout digital and print media to support the buying journey from lead generation to customer nurturing. This platform aligning to health, safety and high performance extended through web, social media, ad and email campaigns, webinar and live events offering Continuing Education (CE) credits, tradeshows, podcasts, e-books,  infographics, white papers, case studies, testimonials and product literature. 

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