Branding

One of my favorite branding projects is for ImpactDesign, a CE accredited dental design course. When I was introduced to this program, it was called Emerge Stronger, having been created during an economic recovery, with the goal of giving dentists a boost of confidence to start building again.

The program positioning was becoming less relevant but there was still a significant need for practice design education. This was an opportunity to refresh the program branding, fine-tune the course objectives, polish the curriculum to make it more engaging, and partner with other industry leaders as sponsors to gain greater visibility.